SEO UNCOVERED : Beyond Books » Internet Marketing

What is SEO Copywriting? Or SEO Content Development ?

admin — Wed, 07 Apr 2010 18:57:41 +0000

What is SEO Copywriting? Or SEO Content Development?

SEO Copywriting, is writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Well many copywriters do not follow the flow of english and add keyword to text as it is and fill the page which may invite google panelty.

Its purpose is to rank highly in the search engines for the targeted search terms. As google read page a text so other on page elements also should be optimised alog with actuall on page text. These include the Title, Description and Keywords tags, headings and alt text, Alt text, anchors etc.

In a way SEO copywriting is ON PAGE OPTIMISATION. Only Text writing may not help much.

Search engines want genuine content pages, so SEO Copywriting help you to diffrentiate from other and at the same time it help search engine to rank you better. Not like additional pages (often called “doorway pages”) that are created for the sole purpose of achieving high rankings. Many a times people add 100′s of apges targetting individual keywords, and now google smart webmaster put these pages or some timethe whole site on panelty.

SEO Copywriting strengths:

When you search any keyword on google you will find that many website are in TOP ranking even you see less backlinks and other off page activity. If 2 pages are in the top 10 search results, one getting there by the SEO copywriting method and the other may be different search engine optimization techniques, they are both there because they match the engine’s criteria (algorithm) quite well.
So SEO copywriting is much btter and cost effective then the other activity. It is fast in responce. If you hire a expert SEO firm who may know SEO copywriting and do othet ON PAGE optimisation at the same time then you will see that results are megical.
When the criteria is changed, the match that each of them had is necessarily changed.

SEO Copywriting weaknesses:

The technique only works for search terms that are not particularly competitive. For top level keyword you still need more off page activities.
Not all websites are suitable for SEO Copywriting. Many simply don’t have option to add text on page.
Its fast but professional SEO copywriters are not cheap, therefore the cost of each page is significant. Since each page can target only one or two search terms, it would usually require a good number of pages to be made-over in order to target all the required search terms.
Some time you need to update text and that may change the effect on search engine ranking.Re-hiring a professional copywriter to redo the work once the changes have been made.
If a page is successfully optimized by SEO Copywriting, and is ranked in the top 10 search results for its targeted search term, then the optimization was worth the cost. But what happens when someone else decides to optimize a page from a different website for the same search term?
So you may slip in ranking. In that case you need Full and expert On page optimisation or Off page activities

Does keyword density work for Good Ranking?

admin — Thu, 18 Feb 2010 08:16:10 +0000

Before i reply this, first we need to know what is keyword density? It the 5 of the text or similar text present in a fix sequence on a page like IF we write “Learn Good Food making” 4 times and “how to make good food” 2 times the Good food is there for 6 times and density of this “Good Food” Keyword may be higher then the other.

Now many SEO books say that a 3 to 5 % relevancy is good for a page. Wow in that case a page can be ranked anyway by typing a keyword 5 times….NO WAY.

IF you have a niche website than you just need a natural flow for a keyword or set of keyword on a page with little OFF PAGE work link back links etc. And you are done. But if you have a competitive field website then it not %age that works more but a set of rules are there.

What i experience that if we are targeting large number of keyword for a page its not important that every keyword must have 3 to 5% density in fact in most of the cases for large page with more keyword that a keyword is good if it has even 1% of density. Now even if you have it more than 3% that will not guarantee that you will be ranked. Mind it!!! Google do not like keyword stuffing and may ban your website or put that on penalty.

Sites that has very less competition and niche, has an edge with keyword densities.

At this phase, I think a little bit of keyword density is okay, I do not suggest to follow 5% or 7% density guidelines. It should rather be natural, and as per competition to website.

Future of Social Media Marketing

admin — Thu, 14 Jan 2010 19:21:55 +0000

Many of firm and even the world is really taking a Social Media a best tool for marketing . This is cost effective also. But when I actually start using it I find that I have many sleepless nights to do bookmarking. Is it really FREE. No way, It cost more then the money. Your time. Why we choose any media, to save time and we still do not know how it will behave coz we do not know if we will be seen or not. And many SEO company firm are still avoiding real SEO work.

What type of Audience: Poorly targeted as it is free for all so most of linker, friends or group has teenagers who just post for nothing or the new generation small firm employees who just doing it. Why? They them self do not know. Yes you get traffic but not real business lead. So a serious business person will seek and invest (TIME OR MONEY) in a solid and segmented media.

If we try finding the about social media network like “who” “what” “where” “when” and “why”. Its growing fast with more then 90% new subscriber in just few years time.

And what they are up to? Talking about Whats cooking? How was party? And some funny things…..

Lets dig it more.

* How much time marketers are investing in social media: AND what is the Output?

* The benefits of social media: Just popularity or real Business?

* How time invested impacts results: At the end of the day Is it time that is important r Cost?

* The top social media tools : Are these really worth?

* Most of Signups are from SOCIAL MEDAI MARKETING TEAM/ FIRM or just bogus accounts. Like now a day people open 50 Gmail Account to register in these sites and then generate traffic?

* Organic search VS Social Media Traffic: Yes if you type great content you will get a hit. But does this really what you want? A non segmented traffic?

If you have not started the social media marketing, above will help you over the edge. If you’re already started, feel free to test it your self. See what the really experienced marketers are doing.

So how you can use it : It’s a great and good Media for you business when it comes to Branding and Reputation Management. If you do it effectively with right attitude rather just fishing it, and then if some one is directed to your site/business with real content and real manner, it can be effective.