SEO Copywriting, is writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Well many copywriters do not follow the flow of english and add keyword to text as it is and fill the page which may invite google panelty.

Its purpose is to rank highly in the search engines for the targeted search terms. As google read page a text so other on page elements also should be optimised alog with actuall on page text. These include the Title, Description and Keywords tags, headings and alt text, Alt text, anchors etc.

In a way SEO copywriting is ON PAGE OPTIMISATION. Only Text writing may not help much.

Search engines want genuine content pages, so SEO Copywriting help you to diffrentiate from other and at the same time it help search engine to rank you better. Not like additional pages (often called “doorway pages”) that are created for the sole purpose of achieving high rankings. Many a times people add 100′s of apges targetting individual keywords, and now google smart webmaster put these pages or some timethe whole site on panelty.

SEO Copywriting strengths:

• When you search any keyword on google you will find that many website are in TOP ranking even you see less backlinks and other off page activity. If 2 pages are in the top 10 search results, one getting there by the SEO copywriting method and the other may be different search engine optimization techniques, they are both there because they match the engine’s criteria (algorithm) quite well.
• So SEO copywriting is much btter and cost effective then the other activity. It is fast in responce. If you hire a expert SEO firm who may know SEO copywriting and do othet ON PAGE optimisation at the same time then you will see that results are megical.
• When the criteria is changed, the match that each of them had is necessarily changed.

SEO Copywriting weaknesses:

• The technique only works for search terms that are not particularly competitive. For top level keyword you still need more off page activities.
• Not all websites are suitable for SEO Copywriting. Many simply don’t have option to add text on page.
• Its fast but professional SEO copywriters are not cheap, therefore the cost of each page is significant. Since each page can target only one or two search terms, it would usually require a good number of pages to be made-over in order to target all the required search terms.
• Some time you need to update text and that may change the effect on search engine ranking.Re-hiring a professional copywriter to redo the work once the changes have been made.
• If a page is successfully optimized by SEO Copywriting, and is ranked in the top 10 search results for its targeted search term, then the optimization was worth the cost. But what happens when someone else decides to optimize a page from a different website for the same search term?
• So you may slip in ranking. In that case you need Full and expert On page optimisation or Off page activities